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Friday, November 11, 2011

5 Things You Must Do Every Day to Build Your Business

By Joshua Black
If you are an entrepreneur there are a few critical tasks that you need to turn into a daily habit in order for your business to keep moving in a positive direction and to make you money. Read on to find out those key items and how you can add them to your daily routine.
Entrepreneurs have to wear many hats when a business is just starting. Many things need to be delegated to others in order for the business to run smoothly and there are a few things that you must do yourself. If you can create a habit of performing these 5 things every day, some for just a few minutes, then you will see your business grow right alongside your dreams:
1. Plan for the future a few minutes each day. Assume that your product has stopped selling all of a sudden. What direction will you take your company next? What new income stream can you add? This is a time for day dreaming and recording notes in preparation for the future. You don't necessarily have to take action on these items, but you need to think about them daily in order to bring out the golden ideas.
2. Work on your marketing in some aspect every day to get new customers. If your prospective customers don't know about you they won't buy from you. Work on getting your message out every day even if it is just for a few minutes.
3. Work on closing a sale every single day. whether you are doing this on-line, on the phone, through the mail, or face-to-face you need to be selling every day. Without the close of a sale there is no business. This is not something that you can delegate all the way. even if you have a sales force you need to be out there looking for deals.
4. Develop or strengthen your business network. You need to join or create a business network where you can help others and they can help you back. This is a great place to get free customers through referrals and an excellent mentoring opportunity using the mastermind principle.
5. Contact your current customers. Don't ever forget about the people that have already purchased from you. These are your best customers. They already like what you have to sell and they don't cost anything to acquire. Contact your current customers frequently, even if you are just saying hello. They need to know what you have to offer and they need to know you are still breathing. They won't seek you out. You must go to them.

About the Author: Joshua Black is an on-line infopreneur, marketing consultant, small business owner and copywriter dedicated to helping the bootstrapping small business owner succeed. Visit his flagship resource site for entrepreneurs at for the free Underdog Millionaire Wealth Pack: including 5 FREE e-books and daily wealth building tips for the bootstrapping small business owner- in the areas of sales, marketing, motivation, product creation and more.

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Tuesday, November 8, 2011

Keyword Research: The Basis of All SEO

Without proper keyword research, your SEO efforts will be mostly wasted.
Keywords are the basis of all the rest of the search engine optimization you will implement, both on and off site. Spend plenty of time on this research - don't rush through it.
Using them you will build:
  • Titles
  • Meta descriptions
  • Headers
  • Content
  • Alt attributes
  • Bulleted lists
  • Links
  • Link text
How do you do this research? Below is a list of free tools you can use. There are many others that you can find online; some are free and some charge a fee.

1. Google AdWords Keyword Tool
2. Microsoft Ad Intelligence
3. Google Webmaster Tools for your site
Using one or all of these tools, determine which keyword phrases are searched for the most. These are your top tier keywords. There's usually a sharp decline in number of searches after them, and the following words are your 2nd tier keywords. The lesser searched for terms are the 3rd tier and long tail keywords.

Top tier keywords are the most competitive. If your site is new or has few links, and competition is high, you need to focus more on the second tier (although don't ignore the top tier keywords).
Assign 3-5 different keywords to each page of your site. You should have at least 3 and really 5 (or more) pages of original, unique content on your site. A site with only one original page is pretty much doomed.

Use these 3-5 keywords as a focus for your title, tags, and content on the chosen page. Don't use them redundantly. Don't make your title, header, and alt attributes the same. Mix it up, make it natural. You don't want anything on your site to look or sound duplicated or spammy. Put the top tier keyword phrases in your content, but again, you may have to focus on 2nd tier for your main keywords until you gain some traction in the SERPs (search engine results pages).

If you spend the time it takes on keyword research, carefully building your list, the rest of your SEO efforts will come together much more smoothly and your results will be immeasurably better.

About the Author: Kay Frenzer is an SEO Consultant , with years of experience in helping clients' sites reach the first page of Google for top tier keyword phrases. Read her blog at For more SEO tips and advice not found on the blog, sign up for the SEO Diva Newsletter.

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